In 2014, I made the leap from an academic career to one in content marketing. This shift followed five years of teaching college composition courses and working as a writing tutor. After doing some freelance copywriting for an agency, I was offered a full-time, in-house position and said goodbye to academia. (For now!)
English 101 may not sound like the place to learn about content creation. Yet I realized years later that that’s precisely what I did. So much of content marketing is about educating an audience. That’s not so different from being in the classroom.
As the 2019 – 2020 academic year begins, marketers can approach their work with a “back-to-school” mentality, too. The five lessons below are what my teaching experience taught me about content marketing — and why all content marketers should think of themselves as teachers.