Category: Content Marketing

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Back to School: 5 Lessons Content Marketers Can Learn from Teachers

In 2014, I made the leap from an academic career to one in content marketing. This shift followed five years of teaching college composition courses and working as a writing tutor. After doing some freelance copywriting for an agency, I was offered a full-time, in-house position and said goodbye to academia. (For now!) English 101 may not sound like the place to learn about … Read More Back to School: 5 Lessons Content Marketers Can Learn from Teachers