“When I am working on a problem, I never think about beauty… But when I have finished, if the solution is not beautiful, I know it is wrong.”

R. Buckminster Fuller

Agency, in-house, and freelance. When it comes to content writing, I’ve done a bit of everything.

Below, you’ll find a sample of my favorite blog posts, articles, case studies, and more. Click on the titles to view each one.

(And while I have you here: connect with me on LinkedIn if you haven’t already!)

Blog Posts

Engaging and informative content can set you apart as an industry thought leader and help you attract new business. The winning formula? Compelling topics backed by relevant research, with optimization for search and language that speaks to readers, not machines. 

12 Important Cloud Cost Optimization Questions — Answered

This 10x pillar content article drives organic search traffic to the CloudCheckr website and provides an easy-to-understand overview of cost saving measures for cloud users.

Horizontal vs. Vertical Scaling the Cloud

Garnering over half a million impressions and more than 10,000 clicks from organic Google search traffic within just a few months, this is one of the most popular articles on the CloudCheckr website.

What Is Cloud Management?

Cloud adoption is more than a simple “lift-and-shift” away from on-premises assets. Learn what you need to manage your cloud environment. This article was featured in Google Snippets to provide an easy answer to the question “What Is Cloud Management?”

In the fast-paced world of insurance technology, or insurtech, early adopters are seeing positive ROI and success with trending technologies. A timely article that helped position EagleView as a thought leader in the growing insurtech space.

4 Warning Signs of a Bad Solar Design Process—and What You Can Do About Them

Spotting the warning signs of a flawed solar design process can save time and money. This article, written in collaboration with a subject-matter expert, was promoted in various industry publications, including Solar Power World.

Case Studies

Your customers’ successes are your successes, too! By telling their stories, you can help your prospects identify their own pain points and see the light at the end of the tunnel. These case studies illustrate how technology has helped customers support life-changing research, operate non-profit organizations, deal with disaster, and improve everyday operations.

PTP and CloudCheckr Support Life Sciences Research in the Cloud

With expertise in managing services for the life sciences sector, PTP partners with CloudCheckr to bring Voyager Therapeutics greater visibility and improved governance to the cloud as they research life-changing treatments for neurodegenerative diseases.

CloudCheckr Helps Nonprofit Reduce Cloud Costs and Manage Multiple Accounts

Best Friends Animal Society uses CloudCheckr to save money on their cloud environment and support computing resources that help them find forever homes for homeless pets.

5 Lessons Aransas County Learned After Hurricane Harvey

Following Hurricane Harvey in the summer of 2017, communities in Texas had to mitigate one of the worst natural disasters to affect the United States, and EagleView was there to help.

Three Months, $14 Million in Value Added in Las Animas County

EagleView’s aerial imagery increased the efficiency and effectiveness of this rural Colorado county assessor’s office — as well as helping their employees stay safe on the job.

Interactive Content

Looking to create a connection with your customers? An interactive experience offers a unique way to tell your brand’s story. With dynamic content, copy plays as important a role as design. 

Imagery Across Agencies

I contributed the copy for this interactive brochure on the uses aerial imagery has for county government agencies.

Quiz: How Well Do You Know These Famous Roadside Attractions?

With Interact, I designed this quiz, which features famed American landmarks and roadside attractions, as seen from the sky with EagleView’s aerial imagery.

Story Map: The Real Value of Change Detection

I created this Esri Story Map, using the ArcGIS mapping platform, to provide an interactive look at the return on investment that assessors see with EagleView’s change detection service. Read the article and view the story map.

Other Projects

Have a larger-scale project in mind? Whether you’re overhauling your website or designing long-form content, you need a collaborator who will be there every step of the way, from brainstorming and creating to publishing and promoting. 

How to Bring Managed FinOps Services to Your Customers

A guide for managed service providers (MSPs) to enable their customers’ cloud financial operations. Part of a larger thought leadership campaign at CloudCheckr to help MSPs bring new services to their enterprise clients with millions of dollars in cloud spend.

eBook: 36 Managed Services You Can Bring to Market

Written in-house and designed by an agency, this eBook lays out a comprehensive menu of capabilities for vendors selling cloud managed services.

Editing: Baby Boomer Baseball: True Stories from the Golden Age of the Game

Written by Robert Kravetz, this book is part memoir, part history of Major League Baseball in the 1950s and ’60s. My services included proofreading, comprehensive edits, light fact-checking, restructuring of chapters, and organization of content. Proceeds from sales of the book benefit children’s sports charities.

EagleView conducted a survey of residential and commercial solar installers. This illustrated 35-page report details their demographics, major business challenges, and projections of solar technology investment for 2018. Please contact me to see a copy of this report.

And a Little Bit of My Own Work

Here’s what I get up to when I’m not making content for clients.

The Muse Manifesto

The Muse Manifesto is my digital magazine for anyone daring to live a creative life. The inaugural Winter 2022 issue is centered around making the new year your boldest and most creative year. It includes nearly 70 pages of reflection exercises, rituals, and new routines to implement in 2022. Download the issue for free.

How to Discover Your True Strengths… and Use Them

A post in my series Creative Magic. Learn about your Ikigai, find your Hedgehog Concept, and discover your most authentic character strengths.

The Real Secret to Moving Past Creative Blocks

Another post in the Creative Magic series. Here are the four ways to find out what’s really blocking your creative path — and how to move it out of the way for good.

Back to School: 5 Lessons Content Marketers Can Learn from Teachers

So much of content marketing is about educating an audience. That’s not so different from being in the classroom. These five lessons are what my teaching experience taught me about content marketing—and why all content marketers should think of themselves as teachers.

Ready to create something together?

Let’s get started on your content creation journey. I am available for writing, editing, and content marketing projects by request.

Email me at jen@jenmeli.com to get started.