Writing for a digital marketing agency, creating content for an international tech company, working as a freelance writer and editor—I’ve done a little bit of everything.

Below, you’ll find a sample of my favorite blog posts, articles, case studies, and more. Click on the titles to view each one.

 

Blog Posts

Blog Posts

Engaging and informative content can set you apart as an industry thought leader and help you attract new business. The winning formula? Compelling topics backed by relevant research, with optimization for search and language that speaks to readers, not machines. 

How to Choose Your 2019 AWS re:Invent Sessions

CloudCheckr’s guide on how to make the most of the largest annual cloud computing conference, AWS re:Invent.

Government Cloud Services vs. Agency Data Centers

Government cloud services can provide cost savings, security features, and computing power that surpass the capabilities of many agency data centers.

5 Emerging Insurtech Trends for 2019

In the fast-paced world of insurance technology, or insurtech, early adopters are seeing positive ROI and success with trending technologies.

4 Warning Signs of a Bad Solar Design Process—and What You Can Do About Them

Spotting the warning signs of a flawed solar design process can save time and money. This article, written in collaboration with a subject-matter expert, was promoted in various industry publications, including Solar Power World.

Think Your Government Agency Is Too Small to Be High-Tech? Think Again!

Smaller jurisdictions have just as much need for technology as larger areas, and the solutions are easier for them to implement than they may believe.

6 Summer Roofing Safety Tips to Beat the Heat

Although working in the hot sun can present many challenges, roofers can take several precautions to stay safe.

5 Common Flood Insurance Myths Mistaken for Fact

Property insurers should be able to spot and respond to these five flood insurance myths when their customers have questions.

PANCAKES PLS: How Denny’s Has Transformed Native Advertising on Social Media

“Do Denny’s got da booty?” asked several of the diner’s Tumblr followers; the reply from the Denny’s social media team was simple: “We are a diner.”

Back to School: 5 Lessons Content Marketers Can Learn from Teachers

So much of content marketing is about educating an audience. That’s not so different from being in the classroom. These five lessons are what my teaching experience taught me about content marketing—and why all content marketers should think of themselves as teachers.

How to Make 2020 Your Most Creative Year Ever

In 2019, my overarching goal for the year was to create as much as possible whenever possible. Here are five methods I used to stay creative so that you can make something amazing in 2020 and beyond.

 

Case Studies

Case Studies

Your customers’ successes are your successes, too! By telling their stories, you can help your prospects identify their own pain points and see the light at the end of the tunnel. These case studies illustrate how technology has helped customers recover from natural disaster, find missing persons, and improve everyday operations.

5 Lessons Aransas County Learned After Hurricane Harvey

Following Hurricane Harvey in the summer of 2017, communities in Texas had to mitigate one of the worst natural disasters to affect the United States, and EagleView was there to help.

Imagery in Public Safety: Finding Missing Persons and Keeping Officers Safe

This city crime analyst has used EagleView’s imagery to gather intelligence, keep officers safe during critical missions, and solve a missing persons case within mere hours of a child’s disappearance.

An 88-Square Roof? Not a Problem for Blue Glass, LLC, with Help from EagleView

When this team began work on an 88-square roof with 197 different facets, they ordered EagleView measurements to tackle the job.

Three Months, $14 Million in Value Added in Las Animas County

EagleView’s aerial imagery increased the efficiency and effectiveness of this rural Colorado county assessor’s office.

CloudCheckr Holds the Key to Compliance

CloudCheckr’s cloud management platform helps a cloud migration tools company ensure security and compliance for clients in highly regulated industries.

 

Interactive

Interactive Content

Looking to create a connection with your customers? An interactive experience offers a unique way to tell your brand’s story. With dynamic content, copy plays as important a role as design. 

Imagery Across Agencies

I contributed the copy for this interactive brochure on the uses aerial imagery has for county government agencies.

Quiz: How Well Do You Know These Famous Roadside Attractions?

With Interact, I designed this quiz, which features famed American landmarks and roadside attractions, as seen from the sky with EagleView’s aerial imagery.

Story Map: The Real Value of Change Detection

I created this Esri Story Map, using the ArcGIS mapping platform, to provide an interactive look at the return on investment that assessors see with EagleView’s change detection service. Read the article and view the story map.

 

Other

Other Projects

Have a larger-scale project in mind? Whether you’re overhauling your website or designing long-form content, you need a collaborator who will be there every step of the way, from brainstorming and creating to publishing and promoting. 

Editing: Baby Boomer Baseball: True Stories from the Golden Age of the Game

Written by Robert Kravetz, this book is part memoir, part history of Major League Baseball in the 1950s and ’60s. My services included proofreading, comprehensive edits, light fact-checking, restructuring of chapters, and organization of content. Proceeds from sales of the book benefit children’s sports charities.

Webpage Copy: Leonardo Electronics

Through an agency contract, I crafted copy for this multinational organization’s Defense Electronics pages.

EagleView Solar Industry Business and Technology Trends Report

EagleView conducted a survey of residential and commercial solar installers. This illustrated 35-page report details their demographics, major business challenges, and projections of solar technology investment for 2018. Please contact me to see a copy of this report.

 

Ready to create something together?

I would be honored to join you on your content creation journey. I am available for:

Please fill out my contact form or email me at jen@jenmeli.com to get started.

If you want more insight into who I am and what I do, take a peek at my resume and connect with me on LinkedIn.