A Few of My Favorite Things
Writing for a digital marketing agency, creating content for an international tech company, working as a freelance writer and editor—I’ve done a little bit of everything.
Below, you’ll find a sample of my favorite blog posts, articles, case studies, and more. Click on the titles to view each one.
Engaging and informative content can set you apart as an industry thought leader and help you attract new business. The winning formula? Compelling topics backed by relevant research, with optimization for search and language that speaks to readers, not machines.
A post in my series Creative Magic. Learn about your Ikigai, find your Hedgehog Concept, and discover your most authentic character strengths.
Another post in the Creative Magic series. Here are the four ways to find out what’s really blocking your creative path — and how to move it out of the way for good.
So much of content marketing is about educating an audience. That’s not so different from being in the classroom. These five lessons are what my teaching experience taught me about content marketing—and why all content marketers should think of themselves as teachers.
Cloud adoption is more than a simple “lift-and-shift” away from on-premises assets. Learn what you need to manage your cloud environment.
Tagging public cloud resources is an essential step in gaining actionable data points around cloud costs and usage.
In the fast-paced world of insurance technology, or insurtech, early adopters are seeing positive ROI and success with trending technologies.
Spotting the warning signs of a flawed solar design process can save time and money. This article, written in collaboration with a subject-matter expert, was promoted in various industry publications, including Solar Power World.
Although working in the hot sun can present many challenges, roofers can take several precautions to stay safe.
Property insurers should be able to spot and respond to these five flood insurance myths when their customers have questions.
Your customers’ successes are your successes, too! By telling their stories, you can help your prospects identify their own pain points and see the light at the end of the tunnel. These case studies illustrate how technology has helped customers support life-changing research, operate non-profit organizations, deal with disaster, and improve everyday operations.
With expertise in managing services for the life sciences sector, PTP partners with CloudCheckr to bring Voyager Therapeutics greater visibility and improved governance to the cloud as they research life-changing treatments for neurodegenerative diseases.
Best Friends Animal Society uses CloudCheckr to save money on their cloud environment and support computing resources that help them find forever homes for homeless pets.
Following Hurricane Harvey in the summer of 2017, communities in Texas had to mitigate one of the worst natural disasters to affect the United States, and EagleView was there to help.
This city crime analyst has used EagleView’s imagery to gather intelligence, keep officers safe during critical missions, and solve a missing persons case within mere hours of a child’s disappearance.
EagleView’s aerial imagery increased the efficiency and effectiveness of this rural Colorado county assessor’s office.
Looking to create a connection with your customers? An interactive experience offers a unique way to tell your brand’s story. With dynamic content, copy plays as important a role as design.
I contributed the copy for this interactive brochure on the uses aerial imagery has for county government agencies.
With Interact, I designed this quiz, which features famed American landmarks and roadside attractions, as seen from the sky with EagleView’s aerial imagery.
I created this Esri Story Map, using the ArcGIS mapping platform, to provide an interactive look at the return on investment that assessors see with EagleView’s change detection service. Read the article and view the story map.
Have a larger-scale project in mind? Whether you’re overhauling your website or designing long-form content, you need a collaborator who will be there every step of the way, from brainstorming and creating to publishing and promoting.
Written by Robert Kravetz, this book is part memoir, part history of Major League Baseball in the 1950s and ’60s. My services included proofreading, comprehensive edits, light fact-checking, restructuring of chapters, and organization of content. Proceeds from sales of the book benefit children’s sports charities.
Through an agency contract, I crafted copy for this multinational organization’s Defense Electronics pages.
EagleView Solar Industry Business and Technology Trends Report
EagleView conducted a survey of residential and commercial solar installers. This illustrated 35-page report details their demographics, major business challenges, and projections of solar technology investment for 2018. Please contact me to see a copy of this report.
Ready to create something together?
Let’s get started on your content creation journey. I am available for: